ROCK THE VOTE

Challenge

Encourage voter registration and awareness in the U.S. Presidential Election process in 25 cities.

Solution

MSP created a mobile music festival at unique locations including the Rock & Roll Hall of Fame, Universal City Walk and at U.S. Presidential debates. These events featured a custom wrapped tour bus, staging and live entertainment. In addition, the events featured speakers that highlighted non-partisan political and cause-related issues, such as demystifying the voting process.

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