MOUNT GAY RUM

Challenge

Promote the Barbados Challenge downhill race and Mount Gay Rum at relevant ski resorts throughout the U.S.

Solution

In conjunction with Ski Magazine, MSP produced a series of high profile events held at the top of ski resort destinations throughout the U.S. The 18-week promotional campaign was held at 8 ski resorts, featured 125 promotional events and 6 ski race events including the Barbados Challenge and 6 SISE Cup Masters Races. The program yielded 60% consumer impact at ski lodges.

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