Use face to face interaction to promote upcoming and ongoing HBO programming including:
- HBO Boxing – The Heart & Soul of Boxing
- Hard Knocks – Training Camp with the Baltimore Ravens
- Sex & the City – Season Premiere
MSP used multiple platforms to raise awareness of HBO feature presentations, generate excitement for upcoming programming and increase HBO viewership.
- MSP coordinated HBO Boxing viewer parties at sports bars and popular clubs along with boxing inspired interactive activities and swag which attracted both the uninitiated and the hard core enthusiasts.
- MSP utilized street teams, flyers, posters and on premise activity to amp up the community of supporters and generate WOM for the new HBO series Hard Knocks which featured a fresh look at the NFL experience.
- MSP built on the existing popularity of HBO’s hit series Sex & the City by throwing a VIP, red carpet opening for the new season opener at a high profile hot spot in the nation’s capital.