SOUTHERN COMFORT

Challenge

Expand Southern Comfort’s (SOCO) reach with consumers while introducing the House of Blues event venues through branded entertainment showcases.

Solution

MSP followed an 80 date concert tour that spanned 75 cities over 16 weeks. The concerts offered SOCO based cocktails that yielded the brand a substantial increase in case sell through. HOB gained critical exposure of the HOB brand that proved to be key to their future expansion efforts.

SEE MORE WORK