SALEM

Challenge

Support the re-launch of the Salem brand for Reynolds American.

Solution

MSP executed a national promotional tour of nightclubs and bars in 20 priority and 43 secondary markets across 25 states. MSP produced and managed the talent acquisition and stage operations of three 15-city branded event tours featuring 48 music fantasy themed events. MSP directly engaged over 1M adult tobacco consumers in less than a year.

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