PROJECT GO

Challenge

Develop the Brand Identity, Visual Representation, Key Messaging Strategy, Digital Communications and Advocacy Programming for an emerging, global non-profit organization to drive awareness, advocacy and high-dollar fundraising activities to support the mission of Project GO (Global Orthopedics for Animals).

Solution

MSP worked with the founders and board of directors to facilitate the development of a global non-profit brand to provide funding for and facilitation of high quality orthopedic surgical sup- port for service animals and exotic species. MSP conducted our proprietary Brand Development Workshop to establish Project GO’s Vision and Mission and to outline the short, mid and long-term goals of the organization. MSP also facilitated development of the Brand Identity including the essence, positioning and voice for Project GO. MSP led a customized messaging strategy session to inform the digital strategy and future the advocacy programming. MSP’s in-house design studio created the logo, produced branded collateral and designed the website for the organization. MSP also crafted the strategic approach for the advocacy programming to foster high-dollar fundraising commitments for the organization.

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