PEPSI

Challenge

Introduce the Pepsi Stuff customer loyalty program across the U.S.

Solution

MSP produced a 35 city promotional tour presenting a custom entertainment infomercial with original music and choreography by a 16-member dance team. The 20-week tour was showcased at large scale Pepsi sponsored activations such as Spring Break and NASCAR events. The tour maxed out the distribution of Pepsi “Stuff”.

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