LAYS

Challenge

Connect the Lays brand with consumers at lunchtime at their workplaces and outdoor lunch areas.

Solution

MSP designed a six week grassroots marketing campaign where promotional teams sampled consumers in high traffic areas adjacent to workplaces. The sampling team consisted of Lays branded Jeep vehicles operated by MSP promotional spokesmodels. The tour culminated at a major July 4th gathering in Baltimore’s Inner Harbor where 100,000 samples were distributed in 8 hours.

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