KOOL

Challenge

Support the post-merger national re-launch of the Kool brands for Reynolds American.

Solution

MSP opened, staffed and managed 34 MSP/RJRT offices nationwide and developed consumer engagement programming to build brand awareness for the Kool brand with Adult Tobacco Consumers. Additionally, MSP produced 3 concert tours with top national recording artists and over 100 key influencer events to support consumer engagement efforts.

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