HBO

Challenge

Use face to face interaction to promote upcoming and ongoing HBO programming including:

  • HBO Boxing – The Heart & Soul of Boxing
  • Hard Knocks – Training Camp with the Baltimore Ravens
  • Sex & the City – Season Premiere

Solution

MSP used multiple platforms to raise awareness of HBO feature presentations, generate excitement for upcoming programming and increase HBO viewership.

  • MSP coordinated HBO Boxing viewer parties at sports bars and popular clubs along with boxing inspired interactive activities and swag which attracted both the uninitiated and the hard core enthusiasts.
  • MSP utilized street teams, flyers, posters and on premise activity to amp up the community of supporters and generate WOM for the new HBO series Hard Knocks which featured a fresh look at the NFL experience.
  • MSP built on the existing popularity of HBO’s hit series Sex & the City by throwing a VIP, red carpet opening for the new season opener at a high profile hot spot in the nation’s capital.
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