HALLMARK

Contest Fulfillment: Hallmark Get Caught

Challenge

Support Hallmark’s advertising initiative through a grassroots marketing promotion with retail partner K-Mart.

Solution

MSP produced an 8-day marketing blitz throughout the U.S. to raise awareness for Hallmark Cards’ Everyday Low prices. Based on the advertising, Hallmark Prize Patrols were planted in-stores to find customers who were purchasing Hallmark greeting cards. Those customers were then awarded cash prizes for “Getting Caught” with Hallmark. MSP deployed twenty-two prize patrol teams across 836 K-Mart stores in 750 cities over 8 days.

Sponsorship Fulfillment: Salt Lake City Winter Olympics 

Challenge

Fulfill Hallmark Flowers’ sponsorship of the 2002 Winter Olympics and Paralympics of medal stand bouquets, retail stores and interactive greetings card kiosks.

Solution

MSP staffed a team of over 40 reps and managers trained in all aspects of Hallmark’s Olympic Sponsorship program.  The program consisted of a floral warehouse to arrange and deliver all Olympics Medal bouquets, building and operation of a Pop-Up Hallmark retail store located in the Olympic Village and operation of an interactive greeting card kiosk in the Salt Lake Olympic Square.  In addition, MSP was responsible for logistical support of nightly concerts in the Olympics Medal Plaza.

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