GOOGLE

Challenge

Identify and engage with potential influencers for the Android platform that could lend their voice to future policy-shaping initiatives by designing and executing an exclusive event that allowed attendees access to the Android Brand’s newest innovations

Solution

MSP created an event that embodied the Android Brand through a balance between organic and digital décor elements that communicated the essence of Android’s technological advancement and chic simplicity. Demonstration stations for cutting-edge technologies were artfully contrasted with organic displays that incorporated grass, moss and wood elements. The catering and molecular cocktail experience was representative of Android’s skillful art of taking the mundane and reinventing it to deliver a remarkable experience. As a result of MSP’s targeted recruitment, Google’s Android Policy Department was able to make connections and inroads with numerous influential business leaders and tech developers in the DC-Metro area. These relationships will be key in helping to shape future policy for the Android platform.

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