FINLANDIA

Challenge

Re-introduce Finlandia Vodka to U.S. consumers through a series of high-profile events.

Solution

MSP designed an innovative promotional tour featuring Finlandia Goodwill Ambassadors who introduced Finlandia to consumers through Fashion Martinis. The tour consisted of two fully wrapped custom tour buses with Finlandia branding and a promotional team of product samplers dressed in formal attire. The Finlandia tour netted a 22% increase in sales domestically and added impact in on-and-off premise sales.

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