CAMEL

Challenge

Create a fully-enclosed, branded space to connect with Adult Tobacco Consumers (ATCs) at festivals and events in a legally-compliant manner, while ensuring to bring the CAMEL Brand essence to life by highlighting its century-long commitment to innovation and craftsmanship.

Solution

MSP was able to design and fabricate a custom tractor trailer that housed multiple consumer engagement spaces. Utilizing metal arts, cutting-edge technology and dimensionalized branded displays, MSP created an award-winning consumer environment that resonated with both franchise and competitive ATCs. As a result, MSP effectively engaged more than 100,000 ATCs across the US, achieving 109% of the annual program goal. MSP was honored to win the Event Marketers’ coveted EX Award for “Best Vehicle Design (18 Wheels).”

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